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Saturday, November 8, 2008

How to Use Viral Real Estate Marketing on MySpace

By Dr. Matthew Loop

No, viral marketing isn't like a computer virus, but it is a marketing tactic that spreads like a virus from person to person. Catch the drift? This is powerful marketing at its best, and Web 2.0 is the hot breeding ground.

It's also known as buzz marketing, using its smart tactics to create a huge "buzz" among social networks online. Real estate investors especially, like agents, brokers, and the like, have harnessed the power of viral marketing. It's time for you to be in on the secret.

Let me give you a clear example. Picture sending an email, message or bulletin about one aspect of real estate to 100 people, and 15 of those 100 send it to 100 more, and 15 of those folks send it to 100 more and so on and so forth, until you have reached hundreds of thousands.

This is the very genius behind viral marketing. It's about getting your message out to exponentially more people than you ever could have by conventional means. It seems sneaky, but you can basically target prospects that will then be converted to your message and begin to promote it.

The key way of doing this is by tapping into the massive popularity of online games, videos, graphics, and the like on social media powerhouse sites like MySpace to create a huge base of online friends and members.

I see it all the time, huge mistakes that inexperienced real estate MySpace marketers make. They try and utilize similar strategies you incorporate on a sales page on their profile. I highly advise against a profile full of product promotions.

Real estate marketers make glaring mistakes on MySpace all the time, and this greatly dwarfs their future successes. Do yourself a favor and don't make your profile full of the expected product promotions and other ads that will drive your prospects away. It just looks like Spam, and is going to turn people off immediately.

On the reverse, it's good to have a profile that will draw a massive friends list, and accomplish this in minimal time. From there, you can then market softly to the friends you've acquired.

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Drivers Recommended To Take Out A Loan Before Buying A Car

By Mark Dawson

A cheap personal loan may well be an effective tool for drivers bargaining on getting a favourable price when trying to get a new set of wheels.

This was the advice given by Alliance & Leicester which states that obtaining a cheap loan can be a efficient bargaining tool for drivers requiring a brand new vehicle. In getting the instant financial backing offered by this type of credit, it was suggested that people might be in a better position to haggle with car tradesmen quickly and effectively as they are now able able to make an immediate purchase and drive the automobile off the forecourt on the same day. This could also mean that not only do people negotiate a significant discount on a car but the financial services company commented it might also assist in landing 'extras' for their vehicle such as cruise control, an mp3 player or extended warranty.

Indeed, not only could getting a quick car loan help drivers to purchase the vehicle of their dreams, the financial assistance which is provided by such a form of borrowing could also assist people to keep tabs on other constraints on their spending.

Mark Boyle, personal loans manager for Alliance & Leicester, commented: "Having the money to hand means motorists can concentrate on buying at the best price, without being enticed into driving out pricey vehicle dealer finance that can see them lumbered with double-digit interest rates. It might also swing things in the buyer's favour when thrashing out a deal for part-exchanging an old motor. Getting finance arranged before going shopping for cars is essential if you want to be in the position of power in negotiating a good deal."

He went on to say that as a motor vehicle is usually one of the most expensive items they will purchase, it is a good idea for consumers to carry out some "research before heading to the showroom and be prepared to haggle when you are there. It could save you hundreds of pounds or more". The personal loans manager additionally reminded that those on the search for a car may well be likely to find themselves in "a battle of wills with the salesman", with the garage dealer said to be wanting to sell for the highest price possible, whilst it is important for a consumer "to side-step the patter and make sure they do not pay over the odds".

Furthermore the financial services firm advised those on the hunt for a brand new vehicle to make sure that they keep an eye open for any undisclosed expenses - such as number plates, administrative charges and delivery charges - which they may have to meet. Taking the car for a test drive was also recommended to ensure that there are no problems with the car before signing on the dotted line.

Those wanting monetary help for financing a new car might want to think about getting some car finance allowing them to bargain with car salesmen on getting a good price on their dream set of wheels. And in getting a cheap loan, buyers may find that they are left with repayments that are nice and easy to make. This might be particularly helpful for women after a recent Experian study identified that 40 per cent of females think that the initial spend needed is a major consideration when getting a new car.

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IRA-401K Real Estate Investing for Boomers

By john krol

If there is one thing that stands out in apartment ownership what is it?

OK, so it finally hits you that investing in real estate is the best possible move you can make with your money. With your heart is set on buying an apartment building, your search for reading material on the topic has brought you to this article. So what do you need to consider when making this investment?

The answer; use, use and use. Use is the most important factor in terms of the property's value. For your investment to be a success, you need to think of the building's use for you as well as for your tenants. You need to also put yourself in the shoes of your customers, i.e. your tenants. To kick start things, first attain information on the demographics of the area in which you want to invest in. This should give you a basic idea of who your target audience is and will also allow you to build a general profile of your client.

The real answer is simple; use, use and use. Use is possibly the most important factor in terms of the property's book value. For your investment to be a success, you need to think of the building?s use for you as well as for your clients. Hence, you need to also put yourself in the shoes of your clients, i.e. your tenants. To kick start things, first attain information on the demographics of the area in which you want to invest in. This should give you a basic idea of who your target audience is and will also allow you to build a general profile of your typical tenant.

With that profile in mind, think then of what the average tenant would need if he/she lives in your building. Regardless of who you rent out to, people will always need and want basic amenities near by. Thus, you have to ensure that the apartment building you buy is located near a grocery store, entertainment facilities, medical facilities and the like. You should note that although people might have cars, they do not like to driving for more than 10 minutes to get the basic necessities. For example, in an emergency situation, no person would like to drive more than 10 minutes to get to a hospital.

Following the universal needs, you need to look a little more closely into the profile you have outlined. The more you breakdown this profile, the greater will be chances for success. For instance, if currently you feel that your building will primarily be occupied by families, then you should study the demographic data carefully to figure out what kind of families are we talking about. Will the families be newly married couples or families with school-going children? If it?s the former of the two cases, then your building should ideally be located near a good quality daycare center. Meanwhile, if it?s the latter of the two cases, then you will be best positioned if the building is a near a good quality school.

Use is possibly the most important factor when one is to make a purchase. Combine that with customer profiling, and you have the recipe for success. However, always remember that you shouldn?t venture outside your comfort zone unless you absolutely have to. Comfort zone here refers to areas with which you are familiar and have possibly had experience in previously. This point is important always but even more when you are initially starting out as a real estate investor. When starting out, stick to what you know and try out new things only when you feel you have a handle on the situation. And always, always, keep your eyes and ears open to absorb whatever information you can about your location so that you are never left in the dark.

There is a new book out called Boomers Bank you can get it for Free by going to http://blog.ira-401k-realestate.com

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