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Saturday, November 8, 2008

How to Use Viral Real Estate Marketing on MySpace

By Dr. Matthew Loop

No, viral marketing isn't like a computer virus, but it is a marketing tactic that spreads like a virus from person to person. Catch the drift? This is powerful marketing at its best, and Web 2.0 is the hot breeding ground.

It's also known as buzz marketing, using its smart tactics to create a huge "buzz" among social networks online. Real estate investors especially, like agents, brokers, and the like, have harnessed the power of viral marketing. It's time for you to be in on the secret.

Let me give you a clear example. Picture sending an email, message or bulletin about one aspect of real estate to 100 people, and 15 of those 100 send it to 100 more, and 15 of those folks send it to 100 more and so on and so forth, until you have reached hundreds of thousands.

This is the very genius behind viral marketing. It's about getting your message out to exponentially more people than you ever could have by conventional means. It seems sneaky, but you can basically target prospects that will then be converted to your message and begin to promote it.

The key way of doing this is by tapping into the massive popularity of online games, videos, graphics, and the like on social media powerhouse sites like MySpace to create a huge base of online friends and members.

I see it all the time, huge mistakes that inexperienced real estate MySpace marketers make. They try and utilize similar strategies you incorporate on a sales page on their profile. I highly advise against a profile full of product promotions.

Real estate marketers make glaring mistakes on MySpace all the time, and this greatly dwarfs their future successes. Do yourself a favor and don't make your profile full of the expected product promotions and other ads that will drive your prospects away. It just looks like Spam, and is going to turn people off immediately.

On the reverse, it's good to have a profile that will draw a massive friends list, and accomplish this in minimal time. From there, you can then market softly to the friends you've acquired.

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