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Saturday, January 10, 2009

How To Leverage Web 2.0 To Get Top Rankings

By Brian Armstrong

You may have heard about social networking or social media marketing. These are basically websites that you can use to give people information about your site and do so in a way that you can targeted traffic back to your site. The best way to learn this social marketing is to actually do this yourself on your site.

The first thing to do is to compose your article, your blog post, or your web page. You can use any number of free websites to create your content. This is the first thing that needs to happen before you'll get the benefits of social networking for your site specifically. You can always start with other people's websites or web pages, but typically you'll get the most benefit by doing some of both.

Once you're ready to go with your blog post or article, you'll need to setup new accounts with the social bookmarking sites you can find on socialmarker.com. The advantage of using a service like this is that you'll be able to bookmark your articles or blog posts with one main website instead of having to repeat the process and visit multiple websites with each bookmarking process.

The first thing you'll add is a title. This title should not only include the blog post title or article title, but should also include the main primary keyword phrase that you're trying to use to get rankings. If you can start with this as your title, you'll have a better chance of getting ranked for those keywords.

When you bookmark your site, you'll also be prompted with a description that you'll want to include which should have in it your keyword phrases as well. This description should also be a strong call to action. People will often read or scan this description and make their decision on whether they click through or not. These social bookmarking sites are still another click away from your website.

The url or web address that you're prompted for should be relatively self-explanetory. In any case, you need to make sure that you're using the web address of the exact blog post instead of just the main domain name of the website.

Tags are also important because they are what you'll use to get the individual "tag" pages ranked. These tag pages, especially using the long tail keywords or keyword phrases with little competition. This means that you can leverage the search engines to the point where you get not only your blog post ranked, but possibly several of your individual bookmark pages ranked including the tag pages.

These techniques are good ways to get rankings in the search engines. Obviously there are some things that make getting ranked in the search engines very valuable and if you can not only get your main website ranked, but get several of these secondary pages ranked that will ultimately allow you to dominate the search engines.

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