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Saturday, January 10, 2009

How To Get Social Media Sites To Link To You

By Brian Armstrong

You may have heard about social networking or social media marketing. These are basically websites that you can use to give people information about your site and do so in a way that you can targeted traffic back to your site. The best way to learn this social marketing is to actually do this yourself on your site.

The first thing to do is to compose your article, your blog post, or your web page. You can use any number of free websites to create your content. This is the first thing that needs to happen before you'll get the benefits of social networking for your site specifically. You can always start with other people's websites or web pages, but typically you'll get the most benefit by doing some of both.

There's a site you can use called socialmarker.com which will help you get started with social bookmarking. What this site does is allow you to quickly bookmark one article or blog entry on multiple sites. It frames each of the "add bookmark" pages then allows you to click and drag the same description, URL, and tags into each of the bookmarking sites. The first time you go to this site, if you haven't already, you'll need to add new accounts for the bookmarking sites you'd like to use.

There are a few different components to these bookmarking sites that you'll need to consider. The first thing that you'll be prompted with is the title. Ideally this title is going to have your main keyword phrase in the title itself. However, the title should match the title of the blog post or article.

Your description is one of the more important things you'll include in these bookmarks. The main reason is because the description is usually what is going to get those clicks back to your website. This means your description should have a strong call to action that gets you clicks.

You'll be prompted for your web address which you'll need to supply. Just make sure this is the web address for the exact page that you're trying to get ranked or "deep linked". If you use the main domain instead of the specific article or blog post page, you'll get those links blocked because they'll be duplicates. Basically, make sure you're bookmarking only individual pages assuming you've already added bookmarks for the main domain using your most appropriate keyword phrase for the entire site.

The tags are a vitally important part of the process because not only will your tag page get ranked for the "low hanging fruit" keywords, but it will also get ranked for the more competitive keyword phrases. Several of these bookmarking sites have a lot of authority in the eyes of the search engines which means that their tag pages have the ability to rank well, especially when you use the less competitive keywords as your tags.

These techniques are good ways to get rankings in the search engines. Obviously there are some things that make getting ranked in the search engines very valuable and if you can not only get your main website ranked, but get several of these secondary pages ranked that will ultimately allow you to dominate the search engines.

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