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Saturday, January 3, 2009

Free Information Online for Reverse Mortgage - Not Quite Free

By Revmorti Vanrock

Everyone has financial dilemmas that arise in life, and if you're a senior, you may know that getting a reverse mortgage is a common way to alleviate these issues.

You know you can take the equity in your home and somehow convert it to cash, but perhaps that is about all you know. You want to know more so you head to the internet and start looking for info.

It is satisfying for you to see the myriad of available information- pamphlets, free guides, etc. For people like you who want general facts about the reverse mortgage, there is an abundance of knowledge at your fingertips.

You notice you can fill out a form and a report will be sent to your home. Great! Thats what you want, so you fill out the form and wait.

What you may not know is these websites are not non-profits. These are lead generating websites designed to capture your information and hopefully make a profit.

Profit is made 1 of 2 ways. The website owner could be an actual lender vying for reverse mortgage clients, and wants to be the one you pick should you continue the process.

The second way is by selling leads. This is a major occurrence in the reverse mortgage trade. Some websites which appear to be the most educational websites are also major money makers.

What a website such as this does, is grab your information and sells it to a reverse mortgage lender, so they may get in touch with you.

While you are waiting for your free information, much to your surprise, you get a call from a reverse mortgage lender. They remind you of the website you visited and let you know they are affiliated.

Perhaps you entered your contact details on numerous websites for free guides. This means that multiple companies will be contacting you.

And not just that; reverse mortgages companies can be persistent. They all want to earn your business, so count on more than one phone call from each company.

So, as you gather reverse mortgage information online, if you give out your contact info, prepare yourself for phone calls that you were not necessarily expecting.

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